Publishing: moving forward and looking for projects to partner with
We have been in gamedev for 16 years. Throughout this time, we have been developing our own full-cycle products: from idea and prototype to scaling with large traffic volumes.
All key competencies have always been in-house: product, analytics, marketing, and User Acquisition. For us, publishing is a natural continuation of what we have been systematically doing internally.
R&D as the foundation of publishing
Why did we decide to move into publishing now? Because we have developed strong expertise in discovering and validating successful ideas through the development of our own R&D direction.
For more than a year, we have been developing and automating R&D processes: testing hypotheses, analyzing the market and tracking trends, running systematic experiments, exploring new genres and formats, and making decisions based on real data and the behavior of a live audience.
You can read more about our R&D work in the article
Our Expertise
Publishing as product work, not just a release
For us, publishing is systematic work with a game at every stage: from idea and prototypes to scaling. We immerse ourselves in the product, help identify growth points, and make decisions together with the developer.
Data-driven approach
We work with data starting from the early stages of development. This allows us to:
- test hypotheses faster;
- focus on key mechanics;
- avoid unnecessary time and resource costs.
For us, analytics is not reporting — it is a decision-making tool.
Strong In-house development team
Our projects are supported by teams with diverse expertise:
- integration and implementation of graphical assets;
- architecture and algorithm design;
- constant collaboration between development and product teams.
Extensive hands-on experience and communication processes adapted for fast and effective decision-making, automated workflows, and the use of AI allow us to:
- quickly analyze a product;
- test ideas;
- adapt the product based on test results.
Proven expertise in UA and ads monetization
Over the past two years, we have developed strong expertise in ads monetization and applied it to several successful products. We have also automated UA processes. This enables us to quickly respond to opportunities for scaling User Acquisition and increasing revenue.
Our core value is a team of strong product and marketing specialists who work with real products and real numbers every day. They have practical expertise in both product development and UA, as well as further product scaling. This expertise is what makes us unique partners in the publishing market. We build scalable architecture and stable backend solutions that are ready for product growth and high loads after release.
How our publishing process works
We see publishing as a step-by-step process where every decision is data-driven and collaboration is transparent.
1. Developer submission
The first step is a short form with basic information about the game. Having a build significantly speeds up the initial evaluation and helps us better understand the product from the very beginning.
2. Pre-Test evaluation
At this stage, product and marketing teams join the process. Together we:
- analyze the gameplay;
- evaluate uniqueness (USP);
- assess monetization potential.
The goal is to identify the product’s strengths and growth opportunities before testing.
3. Testing: hypotheses and KPIs
Based on the initial evaluation, we formulate hypotheses, define key KPIs, and launch the first tests. Then we:
- collect and analyze data;
- study player behavior;
- make decisions about the next steps.
4. Collaboration and scaling
If we move forward with a partnership, we work on the game together with the developer. Once stable metrics are achieved, we move to scaling:
- increasing traffic;
- optimizing UA processes;
- systematically improving the product.
We work with teams that are ready for systematic product work and data-driven decision-making. If this approach resonates with you, we would be happy to connect.
